GEO Metrics Reference

Primenza GEO Intelligence scores crawled pages using 15 metrics grouped into four pillars: Readability, Citation, Structure, and Trust. This guide documents each metric as implemented in the product — not as a generic industry definition.

How GEO metrics are organized

Pillar scores are aggregated from page-level metric measurements during crawls. Each metric is normalized to a 0–100 scale for prioritization inside Primenza. Pillar scores are ESTIMATED aggregates from OBSERVED page measurements.

Readability pillar

Measures how easily AI systems can parse and summarize page content.

• ai_readability — sentence clarity, jargon density, and extractable prose structure
• semantic_clarity — consistent terminology and unambiguous topic statements
• topic_coverage — whether the page addresses its stated subject with sufficient depth
• knowledge_density — substantive information per section without filler or repetition

Citation pillar

Measures whether content is structured for attributable references in AI answers.

• citation_readiness — definitions, statistics, and quotable statements with context
• answer_quality — direct responses to likely user questions on the page
• source_credibility — references, authorship signals, and verifiable claims
• question_coverage — explicit FAQ or Q&A patterns that match user intent

Structure pillar

Measures machine-readable organization of entities and information hierarchy.

• entity_recognition — clear brands, products, people, and topics in text and markup
• structured_information — JSON-LD and schema coverage aligned with page intent
• information_hierarchy — heading order, sections, and logical content flow
• content_chunking — paragraph and list structure suited to retrieval snippets

Trust pillar

Measures signals that reduce misinterpretation risk for AI systems.

• hallucination_resistance — explicit limitations and qualified claims
• fact_consistency — alignment between titles, body copy, and structured data
• expert_signals — methodology notes, authorship, and first-party evidence

Methodology and limitations

Metric formulas are deterministic checks against fetched HTML and configured rules. GEO scores indicate measured readiness on audited pages — they do not guarantee AI citations or rankings. See /methodology for OBSERVED vs ESTIMATED labels and score semantics.

Where to use these metrics in Primenza

• GEO Intelligence audits with per-metric breakdowns
• GEO Wizard prioritization by pillar and metric
• API: run GEO audits and read metric payloads per page
• Public methodology at /methodology

References

• Primenza methodology
• GEO topic hub

Frequently asked questions