Structured Data and JSON-LD

Structured data helps search engines and AI systems interpret entities, offers, FAQs, and page types. Primenza Schema Intelligence analyzes coverage, generates JSON-LD recommendations, and can deploy approved markup via Smart Agent.

What Primenza audits

Schema audits detect existing JSON-LD and microdata, validate common issues, and highlight missing types relevant to your pages — aligned with Primenza supported schema catalog.

JSON-LD generation

Primenza can generate JSON-LD for eligible page types based on crawl analysis and configured templates. Generated markup should be reviewed before deployment.

Supported schema types

Primenza works with common schema.org types including Organization, Person, Product, FAQ, Service, Article, WebSite, WebPage, Breadcrumb, SoftwareApplication, Dataset, and others in the platform catalog.

Deployment options

Teams can export recommendations manually or use optional Smart Agent for signed deployment of approved schema files alongside robots.txt and llms.txt.

Limitations

Valid JSON-LD is a prerequisite many engines use, but it does not guarantee rich results, AI citations, or specific SERP treatments. Primenza validates and recommends markup from crawled pages.

Primenza schema capabilities

• Schema Intelligence analysis and generation
• JSON-LD on Primenza marketing pages as reference patterns
• API endpoints for schema analyze, generate, and deploy
• Integration with entity and GEO structure metrics

References

• Entity SEO and knowledge signals

Frequently asked questions